Kick Off 2010
The Kick-Off Party in 2010 was the start of the successful introduction of casual games on multi platforms in retail. Casual Gaming was booming, and the demand for physical games as a collector’s item was in line with the general demand. One of the major marketing tools at that time was numbering the games on the packaging. Until now, where we stopped offering games in retail, consumers are looking for missing numbers in their collection.